![]() ![]() While overall H1 2023 visits to indoor and outlet malls dropped slightly relative to the same period in 2022, traffic to open-air lifestyle centers increased 2.7 percent in the same period. If the positive visitation trends to malls continue and median dwell times remain high, H2 2023 will likely bring substantial relief to the retail space in general and malls in particular, timed with back-to-school and the holiday shopping season.Īlthough June 2023 brought marked improvement to the visitation trends of all mall categories analyzed, looking back on H1 2023, placer.ai data highlights the resilience of open-air lifestyle centers. So even as the YoY visit gaps narrow and MoM visits grow, consumers continue to dedicate more time to each mall visit, which indicates that the tide could be turning with recent retail challenges, with consumers gearing up to spend money again after months of holding back. ![]() For indoor malls and outlet malls, this marked the largest YoY increase in median dwell time all year, while open-air lifestyle centers saw the largest YoY increase in median dwell times since January 2023, compared to the Omicron period in 2022 that impacted dwell times. In June 2023, indoor malls, open-air lifestyle centers and outlet malls saw a 6.8 percent, 5.4 percent and 11.5 percent YoY increase in median dwell time, respectively. In another encouraging sign, median dwell times remained up. But this year, visits to all mall categories Placer.ai analyzed were up in June relative to May 2023, another sign that a recovery is on the horizon. Last year, MoM mall visits fell between May and June for indoor and open-air lifestyle centers and remained constant for outlet malls, likely because in 2023, May had more calendar days and special events, including Mother’s Day and Memorial Day. Month-over-month (MoM) consumer visitation patterns to malls also provided a reason for optimism. ![]() Foot traffic at indoor malls was on par with June 2022 levels, while open-air lifestyle centers and outlet malls received YoY visit bumps of 2.6 percent and 2.3 percent, respectively. mall foot traffic figures suggest a retail recovery, according to Placer.ai’s most recent Mall Index*.Īfter four straight months of year-over-year (YoY) visit declines, indoor malls, open-air lifestyle centers and outlet malls saw YoY visits rebound significantly in June 2023. Following a rocky start to 2023, the latest U.S. ![]()
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